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2012 - 2013 Coordinating Board

Sheila Scarborough - Co-Chair

Sheila Scarborough is a writer, speaker and trainer specializing in tourism, travel and social media.

Along with Becky McCray, she co-founded TourismCurrents.com, where tourism and hospitality professionals learn to use social media in their destination marketing.

Sheila serves on the National Board of Directors for the AWC (Association for Women in Communications,) she won a 2011 Clarion Award for her personal blog Sheila's Guide and she is the 2012 Gladys Whitney Hearst Outstanding Chapter Member for AWC Austin.

 A US Navy veteran, Sheila is also an NHRA drag racing fan because there's one winner, one loser and no whining.


Susan Lahey - Co-Chair, Website/Email Coordinator

Susan Lahey

Susan Lahey is a veteran journalist and content writing expert, founder of Fishpond Content.

She started out as a business reporter for The Kansas City Star and became associate editor for a business magazine in Kansas City. She's written for publications from Bank Director Magazine to Natural Home and currently writes regularly for The Austin American-Statesman and Silicon Hills News.

Susan loves words, whether in literature or a great call to action. Her mission is to make the world a better place by replacing boring websites with great ones, helping clients realize-- as the world moves deeper online-- that powerful content is a good story directed to the right people. She also loves neuroscience and the psychology of conversion--making people feel happy about saying "yes." Clients have included H&R Block, ValentineHR, an EPA TAG group and Small Rain Inc.

Susan is Secretary of the WCA (Women Communicators of Austin.) She loves travel, she is slowly learning to speak Italian and her favorite people in the world are her three almost-grown children.



Michele Schwartz - Program Coordinator

Michele Schwartz is the creator and editor-in-chief of The Modern Jewish Wedding (MJW) and The Modern Jewish Mitzvah (MJM), the go-to websites for Jewish life cycle events.

Michele bridges the richest Jewish traditions, the freshest trends, and the dreams and wishes of the families celebrating these once-in-a-lifetime passages. At MJW, the modern bride and groom (and all who love weddings) find ideas, resources, and inspiration to create an event that reflects their unique personalities and relationship. At MJM, Bar/Bat Mitzvah families keep their sanity while planning this special milestone celebration by tapping into real-world ideas, must-have tips, and trained and vetted vendors.

 She went on to become a die-hard University of Texas fan, while studying for her degree in Communications. She is also an alumna of Leadership Texas 2007 and served four consecutive years on the board of the WCA (Women Communicators of Austin.)

 Friends ask Michele how she manages to juggle everything while maintaining her active social life. She laughs. “I don’t really know, but, it’s working; so, I’m not complaining! I’m having the time of my life.”



Yasmin Ghahremani - Member Support

Yasmin Ghahremani is a writer, editor and television producer with experience spanning the US, Asia and Australia.

A graduate of UT’s advertising program, she began her career as a copywriter at a top 10 ad agency in New York. She earned a Master of International Affairs degree from Columbia University and went on to become a journalist, producing for CNN in Atlanta before moving to Hong Kong to work for CNBC Asia. She eventually made documentaries for Discovery Asia before switching to print journalism.

As a senior writer at Asiaweek, a sister publication to Time, Yasmin helped the magazine win a regional award for its technology coverage. She has since worked freelance in Hong Kong, New York, Australia and now Austin. Her work has appeared in The New York Times, Popular Science Australia, Crain’s New York Business, CFO magazine, Far Eastern Economic Review, Time Asia, Variety, South China Morning Post, Economist Intelligence Unit publications and others.

 


Ginny Murphy - Logistics

 Ginny Murphy

Ginny is the founder and President of Advantage Graphics, a full-service design firm. With an expertise in identity and branding, Ginny works with clients to define what differentiates them and assists in implementing programs that increase brand awareness and create brand loyalty. She has over twenty-five years experience in Communications including public, employee, community and investor relations. Her work has garnered numerous awards and recognitions.

Prior to founding Advantage Graphics, Ginny worked with various West Coast agencies, including Burridge & Doty and Stephen Pinsker & Associates of Santa Barbara and J.T. International of Los Angeles. A native of New York, Ginny is a graduate of the University of California at Santa Barbara.

Currently, Ginny is working on the launch of a branding development firm, Rapport Branding LLC, focused on strategic brand develop and targeted to the green, renewable and clean tech industries.

 





 
 

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